Fiery Feet Dance School Privacy Policy

Fiery Feet Dance School (“Fiery Feet”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information of our students, parents and guardians, staff, teachers and other individuals who interact with us.

This Privacy Policy explains how we collect, use, store and protect personal information when you enrol in classes, attend our classes or events, use our website or booking systems, contact us, or otherwise interact with Fiery Feet.

We are committed to handling personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection and privacy legislation.

  1. Who we are

Fiery Feet Dance School is the organisation responsible for the personal information covered by this Privacy Policy.

Fiery Feet Dance School
1-2 Windsor Place

Royal Leamington Spa

Warwickshire

CV32 5EN

For questions about how we use your personal information or this Privacy Policy, please contact us using the details above.

  1. Who this policy applies to

This Privacy Policy applies to personal information relating to:

  • students who attend Fiery Feet classes, workshops, camps, performances, competitions or other activities;
  • parents, guardians and other people responsible for students;
  • adult students;
  • emergency contacts;
  • teachers, staff and other individuals working with Fiery Feet;
  • individuals who contact us or make enquiries about our services; and
  • visitors to our website and users of our online booking systems.

Because many of our students are children, we take particular care when handling children’s personal information. Children have their own data protection rights, and we aim to explain our use of their information in a way that is clear and appropriate to their age and understanding.

  1. The information we collect

Depending on your relationship with Fiery Feet, we may collect some or all of the following information.

Student information

This may include:

  • full name;
  • date of birth and age;
  • gender, where relevant to the administration of classes or activities;
  • classes and activities attended;
  • attendance records;
  • dance experience, ability or relevant class information;
  • examination, competition and performance information;
  • photographs and video recordings;
  • information required for performances, shows, competitions, examinations, trips or other activities; and
  • other information provided to us in connection with the student’s participation at Fiery Feet.

Parent or guardian information

Where the student is under 18, we may collect:

  • parent or guardian name;
  • relationship to the student;
  • postal address;
  • email address;
  • telephone number;
  • emergency contact information;
  • account and booking information; and
  • information relating to payments and fees.

Health and medical information

Where necessary for the safe participation of a student, we may collect information such as:

  • medical conditions;
  • allergies;
  • injuries or physical limitations;
  • medication information;
  • relevant additional needs;
  • emergency medical information; and
  • other information that a parent, guardian or student considers necessary for us to know in order to support their safe participation.

Some health information is considered special category data under data protection law. We only collect and use such information where there is an appropriate lawful basis and, where required, an additional condition for processing special category data.

Payment information

We may collect information relating to fees and payments, including:

  • billing details;
  • payment history;
  • outstanding balances;
  • payment method information;
  • failed or overdue payments; and
  • information relating to refunds, credits or payment arrangements.

Where payments are processed by a third-party payment provider, we may not have access to the full payment card or bank details. Those details may instead be processed directly by the relevant payment provider in accordance with its own privacy policy.

Communication information

We may keep records of communications with you, including:

  • emails;
  • messages;
  • telephone calls;
  • enquiries;
  • booking correspondence;
  • requests relating to classes or students; and
  • records of complaints or other issues where it is appropriate to retain them.
  1. How we collect information

We may collect personal information:

  • when you register or enrol for classes;
  • when you create or use an online booking account;
  • when you complete a registration or consent form;
  • when you make a booking or payment;
  • when you contact us by email, telephone, message or in person;
  • when you provide information about a student;
  • when you attend a class, event, performance, competition or other activity;
  • when you interact with our website or social media;
  • from teachers, staff or other authorised individuals where necessary to manage classes or safeguard students; and
  • from third parties where this is lawful and necessary.

Where we receive personal information from someone other than the individual it relates to, we will provide the relevant privacy information as required by data protection law.

  1. How we use personal information

We use personal information for purposes including:

Managing classes and enrolments

We use information to:

  • process bookings and enrolments;
  • manage class lists;
  • allocate students to appropriate classes;
  • maintain attendance records;
  • communicate class information and changes;
  • manage waiting lists;
  • organise performances and rehearsals; and
  • administer the day-to-day operation of Fiery Feet.

Payments and administration

We use information to:

  • collect tuition and other fees;
  • process payments;
  • manage payment records;
  • identify unpaid or failed payments;
  • administer refunds or credits;
  • manage cancellation requests; and
  • maintain appropriate financial and accounting records.

Safety and safeguarding

We may use personal and medical information to:

  • protect the health and safety of students;
  • respond to accidents or emergencies;
  • make appropriate arrangements for medical conditions or additional needs;
  • comply with our safeguarding responsibilities;
  • respond to concerns about a child’s welfare; and
  • provide information to emergency services or appropriate authorities where necessary.

We may share information for safeguarding purposes where there is a lawful basis to do so. Consent is not always required for safeguarding-related information sharing.

Performances, examinations and competitions

We may use student information to organise:

  • annual shows;
  • performances;
  • rehearsals;
  • examinations;
  • competitions;
  • workshops;
  • trips; and
  • other events or activities.

Where information needs to be shared with an external organisation, we will only do so where there is a lawful basis for doing so and where the information is necessary for the relevant activity.

Communication

We use contact information to send important information about:

  • classes;
  • timetable changes;
  • cancellations;
  • rehearsals;
  • performances;
  • events;
  • fees and payments;
  • uniforms;
  • safety matters;
  • school closures; and
  • other information necessary for the operation of Fiery Feet.

These communications are generally service or administrative communications, rather than marketing, and may therefore still be sent where you have opted out of marketing communications.

Marketing

Where permitted by law, we may use contact information to send information about Fiery Feet services, classes, workshops, camps, events and other activities.

Where consent is required, we will ask for consent separately and will provide an easy way to withdraw it.

You can opt out of marketing communications at any time.

 

  1. Our lawful bases for processing information

We must have a lawful basis for using personal information. Depending on the circumstances, we may rely on one or more of the following:

Contract

We may process information where it is necessary to provide the services you have booked or to manage your relationship with Fiery Feet.

For example, we may need information to manage enrolment, organise classes and collect fees.

Legal obligation

We may process information where this is necessary for us to comply with a legal obligation.

For example, this may include certain accounting, financial, insurance, safeguarding or legal requirements.

Legitimate interests

We may process information where it is necessary for our legitimate interests, provided that those interests are not overridden by the rights and interests of the individual.

This may include the efficient administration and operation of Fiery Feet, maintaining appropriate records, managing communications, protecting our business and dealing with enquiries or complaints.

Where we rely on legitimate interests, we will consider the impact on the individual and whether their interests and rights require additional protection. This is particularly important when processing children’s information.

Consent

In some circumstances, we may ask for consent to use personal information for a particular purpose.

Where we rely on consent, it will be clear what you are consenting to and you can withdraw your consent at any time. Withdrawal of consent will not affect the lawfulness of processing that took place before consent was withdrawn.

Examples may include certain uses of photographs, videos or marketing communications.

Vital interests

In an emergency, we may process or share information where necessary to protect someone’s vital interests, such as protecting a person’s life.

  1. Children’s information

Fiery Feet provides classes and activities to children and young people, and we recognise the additional care required when handling children’s personal information.

We collect information from parents or guardians where appropriate to administer enrolment and provide our services. Depending on the child’s age and circumstances, we will also respect the child’s own data protection rights and interests.

We will only collect information that is reasonably necessary for the purposes for which it is being used and will not use children’s information in ways that are unfair or unexpected.

Where consent is relied upon for a particular activity, we will ensure that consent is obtained in an appropriate manner. Where the law requires parental or guardian involvement, we will seek this from the person with parental responsibility.

Children’s information will not be sold or used for unrelated purposes.

  1. Health, medical and additional needs information

We ask parents, guardians and students to provide information that may be necessary to allow us to run classes safely.

This information may include medical conditions, allergies, injuries, disabilities, additional needs or other information relevant to the student’s participation.

We ask that parents and guardians keep this information up to date and notify us if circumstances change.

Access to health and medical information will be limited to those who need it for legitimate reasons, such as appropriate teachers, staff or individuals responsible for student safety.

We will not use medical information for unrelated purposes.

  1. Photography and video

Photography and video may be taken during classes, rehearsals, performances, annual shows, competitions, workshops and other Fiery Feet activities.

Photographs and videos may be used for purposes such as:

  • recording performances and events;
  • providing show recordings;
  • internal school records;
  • promotional materials;
  • the Fiery Feet website;
  • social media;
  • newsletters; and
  • other publicity relating to Fiery Feet.

Where photography or video is intended for promotional or public-facing use and consent is required, we will seek the appropriate consent.

Parents and guardians can withdraw consent for future use of photographs or videos where consent is the lawful basis being relied upon. Withdrawal of consent does not affect use that took place lawfully before the withdrawal.

We will take reasonable steps to respect photography preferences and will not knowingly use a child in promotional material contrary to a valid consent restriction.

Please note that it may not always be possible to remove material that has already been printed, distributed or shared by third parties before consent was withdrawn.

  1. Sharing personal information

We may share personal information with third parties where necessary and lawful.

Depending on the circumstances, these may include:

  • our online booking and class management provider;
  • payment processors and financial service providers;
  • teachers and authorised Fiery Feet staff;
  • examination organisations;
  • competition organisers;
  • venues;
  • event or performance providers;
  • professional advisers;
  • IT and software service providers;
  • insurers;
  • accountants;
  • legal advisers;
  • emergency services;
  • safeguarding professionals or appropriate authorities; and
  • government, regulatory or law enforcement bodies where legally required or permitted.

We only share information that is reasonably necessary for the relevant purpose and will take appropriate steps to ensure that third parties handle information appropriately.

  1. Online booking and payment systems

We use third-party service providers to assist with the administration of classes, bookings and payments.

Our current providers include:

Class4Kids – used to manage class enrolments, bookings, student and parent/guardian information, attendance and related administration.

Stripe – used to process payments and manage payment-related transactions.

These providers may process information such as names, contact details, class bookings, attendance information, billing information, payment status and transaction details as necessary to provide their services.

When you make a payment through Stripe, your payment card or other payment details may be processed directly by Stripe. Fiery Feet does not routinely have access to your full payment card details.

We may receive information from Stripe that is necessary to administer your account, such as whether a payment has been successful or failed, the amount paid, the date of payment and information relating to refunds or outstanding payments.

Class4Kids and Stripe process personal information in accordance with their own privacy policies and applicable data protection requirements. Fiery Feet also takes appropriate steps to ensure that the third-party providers we use process information appropriately and securely.

We may change our service providers from time to time. Where we do so, we will update this Privacy Policy where necessary.

  1. Sharing personal information

We may share personal information with third parties where necessary and lawful.

Depending on the circumstances, these may include:

  • Class4Kids, our class booking and administration provider;
  • Stripe, our payment processing provider;
  • teachers and authorised Fiery Feet staff;
  • examination organisations;
  • competition organisers;
  • venues;
  • event or performance providers;
  • professional advisers;
  • IT and software service providers;
  • insurers;
  • accountants;
  • legal advisers;
  • emergency services;
  • safeguarding professionals or appropriate authorities; and
  • government, regulatory or law enforcement bodies where legally required or permitted.

We only share information that is reasonably necessary for the relevant purpose and will take appropriate steps to ensure that third parties handle information appropriately.

  1. International transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place as required by applicable data protection law.

  1. How we protect personal information

We take reasonable technical and organisational measures to protect personal information against:

  • unauthorised access;
  • accidental loss;
  • destruction;
  • misuse;
  • alteration; and
  • unauthorised disclosure.

Access to personal information is limited to people who need it for legitimate purposes.

However, no electronic system or method of transmission over the internet can be guaranteed to be completely secure.

  1. How long we keep information

We will only keep personal information for as long as it is reasonably necessary for the purpose for which it was collected, or for as long as we are required to keep it by law.

Different types of information may therefore be retained for different periods.

For example, we may need to retain:

  • financial and payment records for the period required by applicable financial, accounting or tax requirements;
  • class and enrolment information for as long as necessary to administer a student’s participation and deal with any legitimate ongoing enquiries or obligations;
  • safeguarding information for an appropriate period based on the nature and circumstances of the information;
  • consent records for as long as necessary to demonstrate how consent was obtained and managed; and
  • marketing preferences for as long as necessary to ensure that we respect an individual’s choices.

We will regularly review the information we hold and securely delete or dispose of information when it is no longer required.

Data protection law does not provide one fixed retention period for all personal information. Retention periods should be based on the purpose for holding the information and any applicable legal or regulatory requirements.

  1. Your data protection rights

Depending on the circumstances, you may have rights under UK data protection law, including the right to:

  • request access to personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to erase personal information in certain circumstances;
  • ask us to restrict processing in certain circumstances;
  • object to certain processing;
  • request the transfer of certain personal information to you or another organisation;
  • withdraw consent where we rely on consent as our lawful basis; and
  • object to direct marketing.

These rights are not absolute and may not apply in every situation. For example, we may need to retain certain information because of legal obligations or legitimate interests.

Children also have data protection rights. Depending on the child’s age, maturity and understanding, it may be appropriate for the child to exercise those rights themselves or for a parent or guardian to assist them.

  1. How to exercise your rights

If you would like to exercise any of your data protection rights, please contact us:

Email: info@fieryfeet.co.uk

Please provide enough information for us to identify you and understand your request.

We may need to verify your identity before releasing or changing personal information.

We will respond to requests within the time period required by applicable data protection law.

 

  1. Marketing preferences

You can ask us to stop sending marketing communications at any time.

You can do this by:

  • using the unsubscribe option included in an email where available;
  • contacting us directly; or
  • updating your communication preferences where this facility is available through our booking system.

Please note that opting out of marketing communications will not necessarily stop essential communications relating to your child’s classes, payments, bookings, performances, safety or other matters necessary for the administration of Fiery Feet.

  1. Cookies and website use

Our website may use cookies and similar technologies.

Cookies may be used to enable website functionality, understand how visitors use our website and, where applicable, support marketing or analytics.

Where required, we will obtain consent before using non-essential cookies.

Further information about our use of cookies can be provided in our separate Cookie Policy.

  1. Data breaches

If we become aware of a personal data breach, we will assess the incident and take appropriate steps to contain and investigate it.

Where required by law, we will notify the Information Commissioner’s Office and/or affected individuals.

  1. Complaints

If you have concerns about how we have handled your personal information, please contact us in the first instance so that we have the opportunity to investigate and resolve your concern.

If you remain dissatisfied, you have the right to complain to the Information Commissioner’s Office (ICO), which is the UK’s independent supervisory authority for data protection.

You can find information about the ICO and how to make a complaint at:

Information Commissioner’s Office (ICO)

  1. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, systems, legal requirements or the way we process personal information.

The latest version will be made available through our website or other appropriate communication channels.

Where changes materially affect how we use personal information, we will take reasonable steps to bring those changes to your attention before the new processing begins.

Last updated: August 2026